If you’ve ever had to fire a client (or maybe you didn’t fire them, but you wished you had), then you understand the importance of only...

So you downloaded a social media calendar that has all the weird holidays in it. Do you have to use them? (Short answer? NO.) There are...

This is a device writers use to point out something that the audience might notice as a discrepancy. For example, if you’ve ever been...

Last year, when we were just getting into this "Zoom world," Image Consultant and Personal Stylist Arlene Stearns and I did a...

You might know it as a number sign, pound sign, or a tic-tac-toe board. Or even a sharp, if you’re a musician. What’s it for? A hashtag...

When I was in fourth grade, 10 of us were ushered into a small room. Two computers. (None of us had ever used a computer, you see! They...

Last week, we talked about some of the jargon used in branding and marketing. (If you haven’t read last week’s blog, go HERE.) So this...

Brand essence? Collateral?!? Unique selling proposition?!?!? What in the world are you talking about? There’s so much jargon in the...

Brand photography is relatively new in the world of visual branding. And many discerning business owners are now taking their branding to...

In case you were wondering, yes! Brands can get stale. The good news is you don’t have to totally reinvent your brand to keep it fresh...

If you have your own brand, you probably have an Instagram account. Well, I’ve got some good news, and I've got some bad news. The good...

Communicating visually is crucial when promoting your brand online. And your photo style, content, and consistency are incredibly...

Professional headshots have their place. But great brand photos are so much more than headshots; they tell the story of you and your...

How effective can your branded images be as a marketing tool? That depends on how you use them. You're probably already planning to use...

I’m often asked, “Where do I find my ideal clients?” The simple answer to that question is, “Wherever they are.” I know, I know, that’s a...

So many people say to niche down and market to your ideal client. What does that mean? Well, it doesn’t mean that you can’t offer...

As a business owner, you’ve probably experienced “gurus” telling you that you should “niche down” in order to market your business. What...

Recently, someone asked me, “Why should I be on social media?” My response was, “Why not?” To be honest, almost every business owner can...

I have a headshot, isn't that enough? Well, that depends. Tell me about your work. Are you a business owner? Or a part of a large...

Have you ever had to untag a photo on Facebook? Did a friend capture you at the wrong angle? Here's one of my favorites: What makes this...