Patty WellsMar 161 minI was hiding, and it hurt my businessWhen I turned 40, I realized that I hadn’t really had my picture taken since I got married at age 22! You see, I was hiding (usually...
Patty WellsFeb 22 minDo I really need to get new headshots?5 signs that it's time Your headshots could do with an update every 2 years in certain industries such as film and theater, 3-5 years for...
Patty WellsJul 14, 20212 minTired of firing your clients? Try this instead...If you’ve ever had to fire a client (or maybe you didn’t fire them, but you wished you had), then you understand the importance of only...
Patty WellsJul 7, 20211 minToday's National Strawberry Sundae Day!!! (Who cares?)So you downloaded a social media calendar that has all the weird holidays in it. Do you have to use them? (Short answer? NO.) There are...
Patty WellsJun 30, 20211 min"Hang a Lantern on It"This is a device writers use to point out something that the audience might notice as a discrepancy. For example, if you’ve ever been...
Patty WellsJun 23, 20211 minIn case you missed it...Last year, when we were just getting into this "Zoom world," Image Consultant and Personal Stylist Arlene Stearns and I did a...
Patty WellsJun 16, 20212 minWhat is a hashtag and how should I use it?You might know it as a number sign, pound sign, or a tic-tac-toe board. Or even a sharp, if you’re a musician. What’s it for? A hashtag...
Patty WellsJun 9, 20211 minDid she really say that to me?!?!?When I was in fourth grade, 10 of us were ushered into a small room. Two computers. (None of us had ever used a computer, you see! They...
Patty WellsJun 2, 20211 minDoes my business need collateral (even if I'm not taking out a loan)?Last week, we talked about some of the jargon used in branding and marketing. (If you haven’t read last week’s blog, go HERE.) So this...
Patty WellsMay 26, 20212 minWhat the heck does THAT mean?Brand essence? Collateral?!? Unique selling proposition?!?!? What in the world are you talking about? There’s so much jargon in the...
Patty WellsMay 5, 20212 minWhat makes brand photography different from headshots?Brand photography is relatively new in the world of visual branding. And many discerning business owners are now taking their branding to...
Patty WellsApr 28, 20212 minIs It Time to Update Your Brand Images?In case you were wondering, yes! Brands can get stale. The good news is you don’t have to totally reinvent your brand to keep it fresh...
Patty WellsApr 22, 20211 min4 Ways to Level Up Your Visual Branding on InstagramIf you have your own brand, you probably have an Instagram account. Well, I’ve got some good news, and I've got some bad news. The good...
Patty WellsApr 14, 20212 minHow Well Do Your Photos Define Your Brand?Communicating visually is crucial when promoting your brand online. And your photo style, content, and consistency are incredibly...
Patty WellsApr 7, 20211 minAre Your Brand Photos Telling the Right Story?Professional headshots have their place. But great brand photos are so much more than headshots; they tell the story of you and your...
Patty WellsMar 31, 20211 minShowcase your brand photos (3 ways!)How effective can your branded images be as a marketing tool? That depends on how you use them. You're probably already planning to use...
Patty WellsOct 5, 20201 minWhere are my ideal clients?I’m often asked, “Where do I find my ideal clients?” The simple answer to that question is, “Wherever they are.” I know, I know, that’s a...
Patty WellsSep 28, 20202 minWho is my ideal client?So many people say to niche down and market to your ideal client. What does that mean? Well, it doesn’t mean that you can’t offer...
Patty WellsAug 30, 20202 minWhy should I narrow my focus?As a business owner, you’ve probably experienced “gurus” telling you that you should “niche down” in order to market your business. What...
Patty WellsAug 24, 20202 minWhy should I use social media, anyway?Recently, someone asked me, “Why should I be on social media?” My response was, “Why not?” To be honest, almost every business owner can...