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Does my business need collateral (even if I'm not taking out a loan)?

Last week, we talked about some of the jargon used in branding and marketing. (If you haven’t read last week’s blog, go HERE.)

So this week I wanted to spotlight some of the words we think we know that have different meanings in the branding and marketing space.

Collateral: a collection of pieces of content that a business has that showcases what they do. Think brochures, catalogs, portfolios, and even online resources like blog articles and social media posts.

Copy: the written word, intended to encourage the reader to take an action, such as purchasing a product or service.

Content: the actual information expressed within a blog post or other piece of marketing material. It can include both ideas and supporting information that the reader needs to know.

Conversion: a specific action that you want your reader to take after consuming your copy and content. It can be as simple as clicking a link or as encompassing as engaging your services.

So here’s the conversion I’d like from you today:

What branding or marketing terms are confusing to you? Send me an email at and I may feature your submission in a future blog!

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Why doesn’t anyone seem to know it?

Do you take as much care with your image as you do with your service?

When you leave your image to the last minute or don’t think about it at all, your potential clients might assume that you aren’t good at what you do.

That’s why I’m sharing 3 Social Media Mistakes That Drive Away Potential Clients.

Ready to take your social media to the next level? Take the first step by downloading your FREE guide HERE.

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