Does my business need collateral (even if I'm not taking out a loan)?
Last week, we talked about some of the jargon used in branding and marketing. (If you haven’t read last week’s blog, go HERE.)
So this week I wanted to spotlight some of the words we think we know that have different meanings in the branding and marketing space.
Collateral: a collection of pieces of content that a business has that showcases what they do. Think brochures, catalogs, portfolios, and even online resources like blog articles and social media posts.
Copy: the written word, intended to encourage the reader to take an action, such as purchasing a product or service.
Content: the actual information expressed within a blog post or other piece of marketing material. It can include both ideas and supporting information that the reader needs to know.
Conversion: a specific action that you want your reader to take after consuming your copy and content. It can be as simple as clicking a link or as encompassing as engaging your services.
So here’s the conversion I’d like from you today:
What branding or marketing terms are confusing to you? Send me an email at email@example.com and I may feature your submission in a future blog!