How Well Do Your Photos Define Your Brand?

Communicating visually is crucial when promoting your brand online.

And your photo style, content, and consistency are incredibly important. When you put it all together, you build customer trust and loyalty.

If you’re planning a new brand photoshoot or evaluating the images you already have, keep the following ideas in mind. They’ll help you determine whether your photos define your brand.

Brand Goals

Plan your brand photoshoot around your brand goals, because knowing how you’ll use the images will determine the photo style. Think about questions like:

• What customers do I want to work with?

• What do they need to know about me and my work?

• What are my short- and long-term goals?

Your photos should clearly reflect the answers to these questions. This a good reminder of what you are working towards, and it also ensures you’re attracting the right customers.

Consistency

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Your audience should immediately recognize your brand! Every image should be consistent with the clients you want to attract, no matter which step of the process they’re on. In other words, don’t take pictures by the lake in a sundress if your target market is electrical engineers.

• Do all your photo locations make sense in relation to your brand?

• Does your clothing work with what you’re trying to communicate?

• Is your photo color palette (location/props/outfits) consistent with your brand colors?

Although these factors might seem insignificant, they all play a role in how your brand is perceived by your clients and potential clients.

If you find that your photos don’t quite define your brand, you might need to schedule a photoshoot to update your images.