In case you were wondering, yes! Brands can get stale.
The good news is you don’t have to totally reinvent your brand to keep it fresh and exciting.
Your visuals play an important role in the health of your brand. And they are one of the easiest things to update!
But how can you tell when your brand starts looking tired?
Here are some signs that it’s time to update your brand images:
Your brand goals and values have evolved
If you’ve changed your brand in a significant way, you need new images that reflect what you’re doing now.
Your look has changed
Have you gone through a personal metamorphosis? This includes a different hairstyle/hair color, weight change, or style makeover. To build trust in your target market, your photos should be a direct reflection of what they’ll see in person.
Your photos lack consistency
Maybe you’ve recently updated your website and logo. Do your old photos still work with these new designs and colors? When your online presence is consistent, your audience has confidence in your ability to serve them well.
There’s no story
Branding and stories go hand in hand. Make sure your images tell the right story! If they don’t, it’s time for an update.
Your images don’t stand out
Most standard headshots and product images look alike. They’re a dime a dozen! How can you make your images stand out from the competition? Different angles, locations, processes? Showcase your personality? Now might be the perfect time to create truly unique and memorable brand images that reflect not only who you are, but also what you can do for your clients.
So, are your images right on target? Or are they missing the mark? If you’d like to discuss how we can help you redefine your brand, create the right visual identity, and attract the clients you’ll love, schedule your Brand Impact Audit today!