So many people say to niche down and market to your ideal client. What does that mean?
Well, it doesn’t mean that you can’t offer whatever you want to anyone who wants to purchase from you. All it means is that your marketing is tailored to what will attract more of the people you most want to serve.
When choosing your ideal client, the first thing you should think about is what you offer. Who can benefit from your products and services? You might make a list of all the products and services you provide, and then determine who will benefit most from each. Then cross-reference the lists to see who shows up most often.
The next aspect of your ideal client is who you like to work with. Is there a specific person that you’d love to spend time with every day, providing your very best work? That could be your ideal client. If not, are there qualities you love about several different clients? You can use those to “build” your ideal client.
Once you’ve chosen your ideal client, think about how you want to speak and write to them. Marketing to a 65-year-old woman ready to retire is vastly different from creating ads that will appeal to a 22-year-old woman just entering the workforce straight out of college.
When you can focus your marketing efforts toward a target market of one, others will see themselves and feel that you’re speaking directly to them.
Who is your ideal client/target market of one?
If you need help figuring it out, I’d love to help! Click HERE to schedule your free Brand Impact Audit today to find out how you’re showing up now and how you can attract your ideal clients more easily.