As a business owner, you’ve probably experienced “gurus” telling you that you should “niche down” in order to market your business.
What does that mean, and how can you do it most effectively?
I’m sure you’ve heard the phrase, “Jack (or Jill!) of all trades, master of none.” When you break that down, you find that when you try to do all things for all people, it dilutes your message and makes people think you can’t possibly be good at everything you do.
When I first started in photography, I’d take any job I could get. Weddings, senior portraits, maternity, corporate events, family portraits, headshots, kids, family reunions, you name it, I’d bring my camera. I found that I really enjoyed headshots, but I wanted to do a little bit more than that. And that’s when I learned about brand photography.
Now I focus solely on brand photography (and the related services of visual branding and social media) in my marketing. But I still get plenty of requests for weddings, family portraits, you name it! I can choose to provide these services or pass them along to my fellow photographers.
And because I’ve done my research and really know my stuff about brand photography, I’m known as an expert in that field. My clients tell me they’d much rather work with an expert than someone who simply “dabbles” in the field.
So, you may ask, how does this apply to you and your business?
Think of the many ways you offer your services. Is there one that stands out as your favorite? Does one attract your favorite clients? If you want to work with a certain clientele, you need to speak directly to them.
But don’t worry! You’ll still get requests to work with others and deliver your other services.
Do you need help creating your niche? Or narrowing down your offerings? I’d love to offer you a FREE Brand Breakthrough Session to talk about what you’re offering now and how you can create a profitable niche that will be most beneficial to your clients.
>>> CLICK HERE <<< to schedule your Brand Breakthrough Session